Sam Leong, group chief executive of OCBC Bank-The uncommon everyman banker

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The uncommon everyman banker











Friday, Oct 17, 2014


Kenneth Lim


The Business Times




<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even">ON paper he is Samuel Tsien, group chief executive of OCBC Bank. But along the corridors of his company's building in the heart of Raffles Place, he is simply Sam.


We know this because it would appear that every employee in the bank, from rank-and-file Joe to executive Jane, is predisposed to greet him with a casual "Hi, Sam!" as they go about their business. And it's not the obligatory, "I should greet my boss" kind of awkward salutations that are flung his way; it's more of a "How's it going, neighbour", "Let's catch up for a drink soon" kind of vibe.


Now, all of that is important, because Mr Tsien is banking on the values and qualities of Everyman Sam to guide OCBC through the ever-changing wake of the global financial crisis.


Just what is it that makes Mr Tsien seem like one of the people?


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OCBC CEO is everyone's Sam at the office





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