The New HC Business Proposal

[GoGoGo]

Originally Posted by cbjuiceyumseng

Seems that all of u have alot of experience running a business? Who actually has a running business may i ask?

really evny you all leh... so many bosses in here... me still waiting for my break... haiz... small employee like me so cham, must see client's face... must see manager's face... but yet too low in hierachy to see boss's face...

[banana]

Originally Posted by GoGoGo

really evny you all leh... so many bosses in here... me still waiting for my break... haiz... small employee like me so cham, must see client's face... must see manager's face... but yet too low in hierachy to see boss's face...

ha ha! u r here too.

i thot u going to be ur own balls liao? i mean boss. hee hee.

[banana]

Originally Posted by Zack Tan

Bro. Banana,
Ok, so I see...you are on sabbatical leave but you have been most helpful. You want to reconsider and drive this project and ride Mongolian horses later?? Actually your SB business alliance is not too far fetch an idea. Networking and connections are good thingys.

i think i stick to my mongolian horses and babes. hee hee. really very tired. want to have a good rest for a year so that i can walk the road longer. but i m always available for help.

Originally Posted by Zack Tan

Bro. cbjuiceyumseng,
Thank you for your inputs. However I don't agreed with you that JV and partnership do not work. It's like marriages, you need chemistry, common goals, believes and trusts, hardworks, and a dose of good fortune. There are many successes and also failures but one must have at least the courage to go for it.
Cheers.

well said, u must have the courage to go for it. just like go GL. first few time pai seh, now so pro.

[imom]

Originally Posted by machoman

Hey, imom... both of us are on the same wavelength and in sync...
....great minds think alike... ok... we stop fighting and both us alternate on testing the gals....

Haha.... Sure man - was just jesting with you earlier lah... no intention of 'fighting' with you... Besides, everything's just talk now! :P

[raider123]

Originally Posted by banana

flop? try again, again and again, until u get it rite.



get into the business first, do some part time or volunteer work to get a feel of the trade and u will know why the trade is in this way.

Bro banana,

I still have a lot to learn from you. Hopefully you can give me some pointers in the future...Thank you Thank you...

[Reaper]

Bro,

Dont know if this helps, but just post the link here for you..

http://www.spf.gov.sg/licence/frameset_welcome.html

CHEERS

[banana]

Originally Posted by raider123

Bro banana,

I still have a lot to learn from you. Hopefully you can give me some pointers in the future...Thank you Thank you...

everybody learn from everybody. most important is we must have a teachable spirit.

ppl mentor me, i mentor ppl. this is how the world go round and round.

[machoman]

Originally Posted by imom

Haha.... Sure man - was just jesting with you earlier lah... no intention of 'fighting' with you... Besides, everything's just talk now! :P

imom, yah man..... a lot of things are said in jest and we are just having some friendly banter to break the monotony as well as relieve the stress of the daily grind... cheers

[laijong]

i thinking if you people can get a bigger space can turn it the front as a coffee house as the is a wine bar inside. i mean like a recreation shop for everyone to relax. sample i am on leave today but my wife don't know. in the early morning pretend going to work. but meet up with friend with a coffee and after that about 11am have a massage like this and enjoy the place like pool about 3pm to have chit chat at the place with wine or beer serve until 8pm then go home if wife ask me why i drink, at least i can after work meet up client for entertainment. the best the car park is free like hotel 81 have a limited slot. so everyone will go as early as possible and chop the place and enjoy the whole day. to have so many thing inside the best have a three storey shop house and the roof top can make it as sun tan area where HC Gal applying the sun lotion for you haha.

sorry for my poor english

[AHGONG]

Originally Posted by GoGoGo

really evny you all leh... so many bosses in here... me still waiting for my break... haiz... small employee like me so cham, must see client's face... must see manager's face... but yet too low in hierachy to see boss's face...

U small employee???then a lot of us become bacteria liao hehehe.....

[smartalex]

Hi Zack Tan, I have one golden advice for u - it is very hard to get good-looking ladies who can massage properly, and who can sweet-talk their customers to keep coming back. That's all I have to say. Best wishes!

[kilrein]

Bro Zack

I have thought about this for some time and have also spoken to some business friends. Here are some comments and recommendations on possible actions to take. Please bear with me as this is going to be a long post.

Business Concept
To be frank, doing HC/Spa related business in Singapore is extremely difficult due to fierce competition. HCs/Spas that offer "specials" are particularly difficult to operate because it is "neither here nor there". At one end, GL f*ckshops and, to a certain extent, TNs are very focused. Use of space is devoted to sex which makes running costs easy to manage. Overheads are naturally low. At the other end, are exclusive spas such as Aspara which offer comprehensive facilities and different treatments and stuff that attract the affluent who are looking for a good place to relax. These are bloody expensive but they capture a niche market. HCs/Spas with specials are neither here nor there because, even with "full" facilities, the quality cannot be compared to the top range ones. In fact, facilities are normally under-utilised and the "relax" concept is difficult to realise because generally, it is difficult to get sexy girls that are skilled in massage. So a business model similar to Lexon-type of Spa is, imo, not the most profitable route.

Product
I think there's little argument that the main product we are talking about is sex . Anything else are "good-to-haves". Theoretically, it is easy to say all we need are good girls. But practically it will be difficult. One, where to find good girls (sexy, pretty, young and willing to sell their bodies). Two, which is more difficult question, how to retain them. Turnover is high and so, there's a need to for a constant flow of attractive girls. To this end, BHC has done an excellent job. From the earlier batch of Vivian, Jess, Ice, Eva to the present Stella, JJ, May and still Eva, they have continued to offer products of the highest quality. Yet, they offer literally no facilities and are highly successful.

Location
Location, location, location... very important. I think we all know that, so no need to elaborate further. Being discreet is very important...

Possible actions to differentiate

If the intention is to maintain full facilities and sell sex at the same time, there may be a few tricks which you can consider.

1) Selling alcohol - From my understanding, most HCs do not offer that. You mentioned in your initial proposal to include a wine bar. I think that's a splendid idea. But rather than a bar, if we have the space, we should a wine corner for businessmen to make small talk and discuss deals over liquor. Having chilled wine after a dip in the hot pool is particularly nice. Thereafter, a soft massage + sex will make any client happy. Yup. I think alcohol is good. BUT! Selling liquor means requiring more licences from the govt... dangerous. The less we need to be involved with the authorites, the better.

2) Membership and packages - If we have the funds, do the way the Taiwanese do things. Go forth and conquer. That's the model adopted for KBox and Partyworld, which have cornered the legit KTV market. We can also takeover a few HCs and re-brand it under one single brand and sell it under the concept described under the earlier pt (1). Brand power is crucial. If we can establish that, we are almost there liao. To follow up on that is the use of marketing and promotional gimmicks.

Membership is one. Join as a members and enjoy 50% discount on entrance fee at all our joints. Kiasu singaporeans who want to re-coup on the membership fee will visit more times to profit from the discount. Good. We profit from volume. I think this membership thingy has not taken off in the HC industry yet because there hardly any chains. Even the boss of Leisure, Lexon and Eminent did not adopt such an approach. And frankly, I think his idea of differentiation doesn't seem to be taking off.

Or packages... can also be considered. How does it work? Members pay an upfront cost to buy, say... TIME. Unlike standard HCs, our massage timing will be totally flexible. Members can enjoy as much or as little time as they wish, and the time they used will be docked against the balance (only for "massage" time of coz). The beauty of this is that once you manage to get some to buy a package, the cost is "sunk". What the person will "enjoy
" however, is the fact that he pays NOTHING for subsequent visits (other than specials). Either way we benefit. If they use less time per session, we can slot in more sessions. Keep the WLs happy too. It's a marketing gimmick that plays on the psychological aspect of consumers. Widely practiced in legit Spas, but ours will be packaged more cheaply and since the target audience is different, it will still be an innovative approach in the HC industry. And will keep customers coming back.

There are other gimmicks, of course, but I shan't give away too many trade secrets since I am sure some HC owners read this forum regularly. Most HCs' management have not reached a certain level of sophistication, in terms of marketing and promotion, e.g. synergistic tie-ups.

But back to the pt of product... all these will not work unless we get good girls. That must still be the main sell. Here, connections will be very important. E.g. we need people who knows people who can e.g. poach girls from the M'sian HCs... The HC industry there is more vibrant there.

Nevertheless, make no mistake, this is a tough and terribly complicated industry. But the appeal lies in the fact that it is really a cash-based business that, if done correctly, can be a good cash-cow. In business, cash is everything.

I hope my comments and simple recommendations are good food for thought and are constructive towards the eventual establishment of the HC/Spa. As for HC towkays out there... if you like my ideas, please feel free to pay top dollar for business consulting. I promise good value for money.

[kilrein]

Originally Posted by smartalex

Hi Zack Tan, I have one golden advice for u - it is very hard to get good-looking ladies who can massage properly, and who can sweet-talk their customers to keep coming back. That's all I have to say. Best wishes!

Yo bro, what you said is true, although I would always like to think that offering problems is not very useful. Offering solutions is what matters.

The ability to massage is really a side-issue if the main sell is sex. In fact, finding attractive girls to work may not be that difficult. However, as mentioned in my previous post, getting and RETAINING such good girls is the challenge.

That requires good HR management and a sound buisness concept. Question to ask is: What is the key aspect that retains these girls. Answer: Most of the time - $$$. Besides their own ability to retain customers, the ability of the management to generate new business for them will be key in their decision on whether to stay or leave. Most of these girls simply want to make as much money in the shortest span of time. If the management cannot help them to achieve that, it is only natural that they will want to go to a more popular joint. And actually, that creates a vicious cycle. Popular joints will become more popular and vice versa.

Partially, good HR practices will be a "good-to-have". It's a challenge to balance between being overly nice to the extent of being "bullied" by the WLs and being autocratic and nasty to maintain control. Won't elaborate too much on these because this is difficult to articulate as a matter of theory but must be put into practiced based on actual scenarios. But generally, a boss that knows empathy is a good boss.

[Zack Tan]

Originally Posted by smartalex

Hi Zack Tan, I have one golden advice for u - it is very hard to get good-looking ladies who can massage properly, and who can sweet-talk their customers to keep coming back. That's all I have to say. Best wishes!

Hi,
Bro. Banana,
Ok. Understand. We repect your decision but should your situation change, please let us know. For the moment you are our consultant and we will use you as our sounding board. Trust this is OK with you.
Bro. Reaper,
Thank you for the link. It will prove most useful when we take the next step.
Bro. Lanjong,
I think we need to stay focus on our "core" business in the initial stage. Too many business streams can cause confusion and muddy the water. Also we need to work within the budget. For your infor., we have address yours and the YUPPIES needs by incorporating a wine bar cum music room for phase 2.
Bro. Smartalex,
Thank you for your advice. You are correct recruitment is one of the key issue that need to be address. It's easy to say that we want top class quality gals but to find them and to get them to work in your establishment, that an up hill task. Personally I think in general most hcs here face this problem. Bro. Machoman and bro. Imom, over to you.
Bro. Kilrein,
I need some time to digest your post but in essence you raised several valid points, issues, and ideas. Your USP is very good. You will make a good business manager. I like your thinking and to think out of the box. Very good.
Cheers,

[banana]

bro Zack Tan,

many ppl here have contributed wonderful ideas. i think what u lack now is ppl already in the business. u need to scout this ppl and pull them over to your team.

i m not saying bro here cannot or not competent to do such business. such business is more than wat we think. u cant send soldiers that just POP to war. this new soldiers have to be attached to seasoned units. get the picture?

once u get the relevant ppl, expand from the experience. my 2 cents.