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15-02-2015, 08:50 AM
An honorable member of the Coffee Shop Has Just Posted the Following:
阿官没鸡败！ ah gua boh Chee bye!
：D
http://qz.com/344760/one-radical-the...erest-in-cars/ (http://qz.com/344760/one-radical-theory-behind-apples-sudden-interest-in-cars/)
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One radical theory behind Apple’s sudden interest in cars
John McDuling an hour ago
It probably won't look like this. (Reuters/Toru Hanai)
Apple’s apparent interest in*making an electric car is getting people pretty excited.
In case you missed it, at*least three reports have swept through the business*media on this topic in the past*48*hours.
The Financial Times*(paywall)*was out first with a story that said Apple was hiring experts for a new car*research lab, in a move that suggested “an electric car could be in the works.”
The Wall Street Journal *(paywall)*followed up with more details on project “Titan,” which reportedly involves hundreds of people secretly working on an electric vehicle that “resembles a mini-van.”
Reuters later reported that Apple is “learning how to make a self-driving electric car.” (This contradicts the Journal, which says “a self-driving car is not part of Apple’s current plan.”)
Apple declined to comment to Quartz about*any of the reports. Something seems to be up, but just how serious Apple is about cars is anyone’s guess.
Handily, one such guess comes today from respected Piper Jaffray analyst Gene Munster (first spotted by Business Insider). “While it appears Apple is serious about at least experimenting in the car space,” he writes*in a note published today “we believe it is unlikely that the company launches anything in the next five years.”
For years, Apple has been rumored to be working on*a television, with no tangible results (and Munster is one of the people convinced it will happen).*Given that televisions are much closer to the device giant’s core business than automobiles, it would be odd indeed for the company to come up with a van before a TV.
So why the sudden deluge of reports about one? In part, it’s down to the media echo chamber that surrounds the*notoriously secretive company. And this*is what motivates*Munster’s (conspiracy) theory about the car rumors—he seems to think it is effectively a public relations*stunt, designed to keep investors excited about Apple’s prospects. It will*bolster the company’s gravity-defying*share price, which recently*pushed its market cap*above a record $700 billion.
“We believe that the potential for a car gives investors something, along with the Watch and TV, to look at as the next big thing,” Munster says. He continues:
History seems to be circular for Apple as many wonder if Apple can break the $1 trillion dollar market cap barrier, which is similar to the speculation when shares were at their highs after the iPhone 5 launch… We believe that floating the potential of a car now could be to help investors dream about the type of projects yet to come from Apple.
It’s an interesting take, for sure. And it’s also in keeping with one of Apple’s old*advertising slogans: “Think different.”
One radical theory behind Apple’s sudden interest in cars
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Click here to view the whole thread at www.sammyboy.com (http://sammyboy.com/showthread.php?200662-from-Gay-PC-to-Gay-phone-to-Gay-Cars-but-no-Gay-CB-of-cos!&goto=newpost).
阿官没鸡败！ ah gua boh Chee bye!
：D
http://qz.com/344760/one-radical-the...erest-in-cars/ (http://qz.com/344760/one-radical-theory-behind-apples-sudden-interest-in-cars/)
Menu
One radical theory behind Apple’s sudden interest in cars
John McDuling an hour ago
It probably won't look like this. (Reuters/Toru Hanai)
Apple’s apparent interest in*making an electric car is getting people pretty excited.
In case you missed it, at*least three reports have swept through the business*media on this topic in the past*48*hours.
The Financial Times*(paywall)*was out first with a story that said Apple was hiring experts for a new car*research lab, in a move that suggested “an electric car could be in the works.”
The Wall Street Journal *(paywall)*followed up with more details on project “Titan,” which reportedly involves hundreds of people secretly working on an electric vehicle that “resembles a mini-van.”
Reuters later reported that Apple is “learning how to make a self-driving electric car.” (This contradicts the Journal, which says “a self-driving car is not part of Apple’s current plan.”)
Apple declined to comment to Quartz about*any of the reports. Something seems to be up, but just how serious Apple is about cars is anyone’s guess.
Handily, one such guess comes today from respected Piper Jaffray analyst Gene Munster (first spotted by Business Insider). “While it appears Apple is serious about at least experimenting in the car space,” he writes*in a note published today “we believe it is unlikely that the company launches anything in the next five years.”
For years, Apple has been rumored to be working on*a television, with no tangible results (and Munster is one of the people convinced it will happen).*Given that televisions are much closer to the device giant’s core business than automobiles, it would be odd indeed for the company to come up with a van before a TV.
So why the sudden deluge of reports about one? In part, it’s down to the media echo chamber that surrounds the*notoriously secretive company. And this*is what motivates*Munster’s (conspiracy) theory about the car rumors—he seems to think it is effectively a public relations*stunt, designed to keep investors excited about Apple’s prospects. It will*bolster the company’s gravity-defying*share price, which recently*pushed its market cap*above a record $700 billion.
“We believe that the potential for a car gives investors something, along with the Watch and TV, to look at as the next big thing,” Munster says. He continues:
History seems to be circular for Apple as many wonder if Apple can break the $1 trillion dollar market cap barrier, which is similar to the speculation when shares were at their highs after the iPhone 5 launch… We believe that floating the potential of a car now could be to help investors dream about the type of projects yet to come from Apple.
It’s an interesting take, for sure. And it’s also in keeping with one of Apple’s old*advertising slogans: “Think different.”
One radical theory behind Apple’s sudden interest in cars
an hour ago
THE WAY WE WERE
An epitaph for the American newsman
February 14, 2015
SPONSORED CONTENT BY CATHAY PACIFIC
11 essential things to see in Singapore
Apple CEO Tim Cook says privacy is a matter of “life and death”
6 hours ago
TIME FLIES
The history of YouTube as told through 10 iconic videos
February 14, 2015
LIVE FROM NEW YORK
Lorne Michaels is the most influential man in comedy
7 hours ago
I ❤ NY
This giant, pulsating heart is a Valentine to New York City
8 hours ago
LIGHTNING BOLT
We only have two years left to watch Usain Bolt, perhaps the greatest athlete ever
9 hours ago
OPPOSITES DON’T ATTRACT
To be truly happy, researchers say find a mate who is just like you
February 14, 2015
In Apple, Elon Musk has finally attracted a worthy competitor
February 13, 2015
PUMPKIN SPICE SUCCESSOR
The rediscovery of red velvet has gone way too far
February 14, 2015
How to watch the cricket World Cup online
February 13, 2015
TV EVERYWHERE
Every new original content creator is trying really hard to find its “House of Cards”
February 13, 2015
ICAR
Apple reportedly has “hundreds of employees” working on an electric car that looks like a minivan
February 13, 2015
SMOKE AND MIRRORS
Kanye won’t stop trash-talking Nike, but his new Adidas line is no threat
February 13, 2015
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Reminder: the rig count drop is but a leading indicator of US oil production
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How YouTube killed Google’s video-based marketplace
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Even as it shrinks, the US military budget is unrivalled
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The incredible staying power of the Oreo cookie
February 13, 2015
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The markets were clearly fixated on freezing weather this week
February 13, 2015
THE CASE CONTINUES
Argentina’s president is charged, once again, in alleged bombing cover-up
February 13, 2015
SEE HERE
The 10 most important economic charts of the week
February 13, 2015
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The thought that ISIL might be using bitcoin is keeping US regulators up at night
February 13, 2015
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For a young journalist, there was no better champion than David Carr
February 13, 2015
KEEP CALM AND VOTE
Yes, Nigeria’s on the brink—but that’s no cause for alarm
February 13, 2015
Powered by WordPress.com VIP
Click here to view the whole thread at www.sammyboy.com (http://sammyboy.com/showthread.php?200662-from-Gay-PC-to-Gay-phone-to-Gay-Cars-but-no-Gay-CB-of-cos!&goto=newpost).